Press Contacts:
Irene van der Zande, Executive Director
irene@kidpower.org | (831)247-6732
Erika Leonard, Community Education Director
erika@kidpower.org | (510)334-2242
Press Room
Press Contacts:
Irene van der Zande, Executive Director
irene@kidpower.org | (831)247-6732
Erika Leonard, Program Co-Director
erika@kidpower.org | (510)334-2242
We are expert sources for stories about abuse, abduction, assault, bullying & cyberbullying. Contact us now for your story.
- Areas of Expertise
- Press 1-Pager
- Track Record
- Press Coverage Highlights
- Short Videos (1-3min)
- Photo Gallery
- Logos & Headshots
Areas of Expertise
Our areas of expertise include recommended practices for the prevention and response to:
- Bullying and Cyberbullying
- Sexual Abuse
- Abduction
- Assault – all types
- Domestic/intimate partner violence
We are experts in adaption of personal safety strategies to protect those most vulnerable to harm, including:
- Youth ages 0-22
- People with disabilities and intellectual differences
- Elderly people
- LGBTQIA+ individuals
- Immigrants and people facing racial discrimination
Track Record
- 8+ million served in 20 languages across six continents since 1989
- Proven, research based (kidpower.org/research)
- Erin’s Law recommended child sexual abuse prevention resource
- Partner agencies include 4-H; National Hands and Voices, Legoland; Council for Exceptional Children, and hundreds of local schools/CBOs/NGOs
- Guidestar platinum rated; GreatNonprofits Top-Rated since 2012
- #1 Amazon best-selling guide to child safety, Doing Right By Our Kids: Protecting Child Safety at All Levels
- Endorsed by prominent individuals including Gavin deBecker, leading worldwide expert in the prediction and management of violence; Ellen Bass, author of The Courage to Heal; and transgender activist Gavin Grimm; and countless educators, law enforcement personnel, and health professionals
Recent highlights include:
How Kidpower teaches kids safety skills to reduce their risk of abuse
Wichita police chief to review notification policies after recent kidnapping
Bullying Prevention Month with Kidpower
New details on Arizona pediatrician arrested in child sex crimes operation
FOX 10 Phoenix – 27 October 2022
People Making A Difference: Kidpower International
CBS News Los Angeles – 15 September 2022
City View ISD hires safety consultant as misconduct investigation continues
Read the article: How to Choose Safety in Scary Times
Areas of Expertise
Our areas of expertise include recommended practices for the prevention and response to:
- Bullying and Cyberbullying
- Sexual Abuse
- Abduction
- Assault – all types
- Domestic/intimate partner violence
We are experts in adaption of personal safety strategies to protect those most vulnerable to harm, including:
- Youth ages 0-22
- People with disabilities and intellectual differences
- Elderly people
- LGBTQIA+ individuals
- Immigrants and people facing racial discrimination
Press 1-Pager
Track Record
- 8+ million served in 20 languages across six continents since 1989
- Proven, research based (kidpower.org/research)
- Erin’s Law recommended child sexual abuse prevention resource
- Partner agencies include 4-H; National Hands and Voices, Legoland; Council for Exceptional Children, and hundreds of local schools/CBOs/NGOs
- Guidestar platinum rated; GreatNonprofits Top-Rated since 2012
- #1 Amazon best-selling guide to child safety, Doing Right By Our Kids: Protecting Child Safety at All Levels
- Endorsed by prominent individuals including Gavin deBecker, leading worldwide expert in the prediction and management of violence; Ellen Bass, author of The Courage to Heal; and transgender activist Gavin Grimm; and countless educators, law enforcement personnel, and health professionals
Press Coverage Highlights
Recent highlights include:
How Kidpower teaches kids safety skills to reduce their risk of abuse
Wichita police chief to review notification policies after recent kidnapping
Bullying Prevention Month with Kidpower
New details on Arizona pediatrician arrested in child sex crimes operation
FOX 10 Phoenix – 27 October 2022
People Making A Difference: Kidpower International
CBS News Los Angeles – 15 September 2022
City View ISD hires safety consultant as misconduct investigation continues
Short Videos (1-3min)
Photo Gallery
Logos & Headshots
Fast Facts
Kidpower is an established global leader in safety skills education
Kidpower’s 30+ year track record of success is rooted in our unique – and uniquely effective – approach focusing on success-based skills practice adapted for age, ability, and life situation.
Kidpower is recommended and endorsed by professionals internationally in fields ranging from health care to education to law enforcement and violence prevention for being:
- Trauma sensitive
- Strengths-based
- Inclusive and adaptable
- research-based and proven effective
Since 1989, Kidpower has remained the only safety skills program serving people of all abilities, birth through golden years, that is directly accessible to schools, to community based organizations and businesses, and to families seeking effective strategies for the prevention of bullying, abuse, abduction, harassment, assault, and other interpersonal harm.
Kidpower serves in many ways - and many languages
Kidpower makes safety information and skills accessible through:
- Live, online workshops in multiple languages for all ages, abilities, and life situations
- Bullying/abuse prevention and SEL program modules accessible online for schools
- Professional development programs online – live and self-paced
- Tailored safety consulting and coaching
- In-person, hands-on workshops (when public health/safety needs allow)
- A wide array of publications designed for target audiences from preschoolers to professionals
- Hundreds of no-cost resources including coaching guides, articles, and teaching videos freely accessible in multiple languages in our Online Library.
Kidpower skills help everyone - including adults - be safe
All people deserve to be safe from bullying, abuse, and other harm caused by people. Kidpower teaches ‘People Safety Skills’ to prevent these types of harm – and also to support healthy relationships and effective communication.
Known worldwide as Kidpower, our full legal name is Kidpower Teenpower Fullpower International, reflecting our commitment to safety for everyone, everywhere. Adults, teens, and children around the world use Kidpower skills to:
- Take charge of their own safety in age-appropriate, ability-appropriate ways
- Protect the physical and emotional safety of those in their care
- Teach others to take charge of their safety as they become more independent
Kidpower ‘People Safety’ skills prepare people of all ages to:
- Set boundaries to develop safer, healthier relationships
- Make safety plans to prepare for the unexpected – in physical spaces and online
- Advocate effectively for themselves and for others
- Use self-protection strategies to prevent most trouble before it starts
- Use self-defense skills to escape from an attack
Kidpower prepares people to face safety challenges with confidence
In these troubled times, many report feeling overwhelmed, anxious, and helpless about how to protect themselves, their families, and those they serve professionally.
Just worrying or talking about the bad things that might happen does not make anyone safer – it just makes them scared. Being successful in practicing what to say and do helps to reduce anxiety, increase confidence, and develop competence.
Though Kidpower skills are always useful every day, people commonly turn to Kidpower when they or those they care for are:
- Starting school – or shifting to or from distance learning
- Navigating safety in gaming, social media, and other online spaces
- Dealing with difficult family members or friends
- Choosing care providers for children and adult loved ones
- Preparing children for more independence
- Leaving home or starting college
- Seeking a job or starting a new job
- Moving or taking a trip
Kidpower started with a mom protecting her kids - and inspiring others
In 1985, community organizer and author Irene van der Zande protected a group of young children, including her own, from a man threatening to kidnap them.
Although she stopped the man by yelling at him and by ordering a bystander to help, having this experience left Irene with questions such as: “What if he had knocked me down?” “What if I hadn’t been there?” And, “How can I teach my kids to be safe without making them anxious?” Irene’s search for answers led to the inspiration for starting Kidpower.
With her leadership, thousands worldwide have contributed their expertise, time, resources, and commitment to develop the exceptional Kidpower curriculum and to establish Kidpower as a global nonprofit leader in safety and prevention education.
Kidpower leadership reflects our commitment to quality and diversity
Since 1989, founder Irene van der Zande has served as Kidpower’s executive director and primary author. Read more about Irene!
Kidpower’s diverse, international team of leaders supports the efficacy of our international program and includes:
International Board President April Yee: April first came to Kidpower decades ago as a UC Santa Cruz student intern. She has served as an instructor, a member of our Central Office staff, and on the Board in various capacities for over ten years.
Board Member Zaida Torres: A communication specialist, social activist, and child safety expert in Mexico, Zaida discovered Kidpower in 2008 while searching for safety resources that could benefit families and schools in Mexico. She founded Kidpower Mexico in 2009, serving as its Center Director, and has served on the international board for approximately two years.
Board Member John Luna-Sparks, LCSW: John has been a Licensed Clinical Social Worker for over twenty years, specializing in child sexual abuse recovery and trauma recovery for people with developmental disabilities. John first experienced Kidpower in 2003 as a social worker at the Center for Child Protection at Children’s Hospital Oakland, one of Kidpower’s partner organizations. John leads Kidpower workshops in Spanish and English and has served on the International Board for two years.
Advisor Harold A. Johnson, Ed.U.: Professor Emeritus of Education at Kent State University, Harold came to Kidpower through his efforts to make personal safety knowledge and skills a higher priority in the special education field. He has collaborated with Kidpower in developing written and video resources, served as a Board member for many years, and continues as an advisor.
The Kidpower International Central Office Team includes Marylaine Leger from Kidpower Montreal; Amanda Golert from Kidpower Sweden; MJ Hayes from Kidpower North Carolina; and Maria Gisella Gamez from Kidpower Argentina, among others.
Kidpower Center Founders and Directors are members of the communities served by the center and lead the implementation of the Kidpower program in their regions. Kidpower centers established in 2020 include Kidpower Bangladesh, established by a team led by Kalpana Bosu; Kidpower Ecuador, established by a team led by Ana Uribe; and Kidpower Nepal, established by Sushma Pokhrel. Read more about Kidpower centers and offices around the world!
For more of Kidpower’s history, see A Tapestry Woven by Many Different Hands.
Kidpower’s research-based curriculum is proven effective
Kidpower programs and curriculum have been developed and are continuously reviewed to ensure that we provide consistently evidence-based and effective personal safety training and curriculum for educators. Additionally, the spontaneous feedback and formal evaluations from workshop participants – be they parents and kids, educators, law enforcement, mental health, or child development professionals – has been overwhelmingly positive, with almost everyone who has had direct experience with our services giving Kidpower a very high rating for relevance, effectiveness, and competence.
Please visit our Research page for summaries of studies, published by independent evaluators, documenting the effectiveness of the Kidpower program. An article by independent researchers, Empowering children with safety-skills: An evaluation of the Kidpower Everyday Safety-Skills Program was published in the September 2014 issue of the academic journal Children and Youth Services Review. This study showed significant differences between children who had received Kidpower training and children in a comparison group.
Press Coverage Highlights
How Kidpower teaches kids safety skills to reduce their risk of abuse
KOAA News 5 – 18 April 2023
KOAA speaks with Kidpower Colorado’s Executive Director, Jan Isaacs Henry, about how to teach kids safety and confidence-building skills to reduce their risk of physical and mental abuse.
Wichita police chief to review notification policies after recent kidnappings
KWCH 12 News – 6 January 2023
KWCH covers questions surrounding kidnapping response in Wichita and Kidpower recommendations for how to best prepare kids and empower parents.
Bullying Prevention Month with Kidpower
CBS Chicago – 28 October 2022
Founder of Kidpower Irene van der Zande joined CBS 2’s Audrina Bigos and Ryan Baker in honor of Bullying Prevention Month.
New details on Arizona pediatrician arrested in child sex crimes operation
FOX 10 Phoenix – 27 October 2022
FOX 10 Phoenix uncovers details of a sting operation and Kidpower International Founder, Irene van der Zande discusses child abuse prevention tips.
People Making A Difference: Kidpower International
CBS News Los Angeles – 15 September 2022
CBS News Los Angeles looks at how Kidpower helps children and young adults with personal safety and setting boundaries against bullying.
City View ISD announces new partnership for ‘personal safety skills education’
News Channel 6 – 12 August 2022
News Channel 6 shares news of Kidpower’s new partnership with City View ISD in Wichita Falls, Texas to provide personal safety skills education.
An 11-Year-Old Helped Catch Her Attempted Kidnapper Using Her Homemade Slime
She Knows – 20 May 2021
A story that covers Kidpower tips against stranger abduction and how a combination of quick thinking, self-defense, and homemade slime helped a young girl fight off and later catch a kidnapper.
Cubanos se suman a reto global para fortalecer su poder interior
Inter Press Service en Cuba – 2 May 2021
Un artículo sobre cómo la iniciativa de Kidpower posibilitó reflexionar sobre cómo mantenerse a salvo, actuar sabiamente y creer en uno mismo.
‘Stop! Leave! Help!’ Teaching kids how to stop a potential abduction
ABC 7 News – 14 May 2019
Kidpower Founder, Irene van der Zande discusses and demonstrates skills on how to stop a potential abduction.
Reportaje especial: mitos de seguridad para los niños
Univision – 21 Nov 2018
Los padres tienen un rol fundamental para mantener la seguridad en los niños, por lo que Kidpower enseña los puntos más importantes.
Empower, Don't Scare: How to Talk About School Shootings
Today – 28 Feb 2012
An article that covers Kidpower recommendations on how to talk to kids about incomprehensible tragedies.
How You Can Keep Kids Safe
KKTV 11 Colorado News – 25 Jan 2012
Colorado News Station KKTV describes abuse cases and shows the effectiveness and importance of boundary setting in Kidpower workshops.
Academic Evaluation
Science Direct’s Children and Youth Services Review – Sept 2014
A thorough academic review of how Kidpower “uses best practices in victimization risk-education and prevention”. September 2014, Volume 44, Pages 152-162
Bullying Prevention
ABC News, View From the Bay – 16 Sept 2008
Segment about bullying prevention, skills & resources with Kidpower Founder, Irene van der Zande.
Short Videos (1-3m)
Photo Gallery
Kidpower is pleased to offer the convenience of free graphics and photos for use by media in articles that include reference to our resources or quotes from our representatives. Please use citation ‘Kidpower International Image’.
Logos & Headshots
Your request is going to Irene and Erika as well as other Kidpower International program leaders who can help with your story!